Tag: Win Bigly

The Art of Persuasion in the Age of Trump | Scott Adams

The Art of Persuasion in the Age of Trump | Scott Adams

Show Summary: This week, we talk with Scott Adams, the creator of the world-famous Dilbert comic strip, and author of Win Bigly: Persuasion in a World Where Facts Don’t Matter, about the field of persuasion: how it works and why Trump is such a master at it.

Map of I Spy Radio Show broadcast areas, starting May 5, 2018
I Spy Radio Show broadcast areas, as of July 2018. Click for full-size map.

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Air Dates: July 14 & 15, 2018 | Scott Adams

This week, we talk with Scott Adams, the creator of Dilbert and author of the New York Times bestselling book, Win Bigly, about the field of persuasion.

We start with Scott’s background, how he learned about the field of persuasion and his training in it. Then we get some understanding persuasion: how it works, why it works, and the barriers to it. Like how people will take entrenched mental positions and things like cognitive dissonance—where people take positions or actions that are contrary to their stated beliefs. Think: “Never Trumpers”

Speaking of Trump, we look at Trump as an example of masterful persuasion.  Have you ever wondered how President Trump manages to survive the constant media assaults that would sink any other politician? And not only survive but thrive? It’s all in the persuasion.

How many times, since June of 2015, have the Never Trumpers thought “Ah ha! This is the gaff that will finally take him out!” Only to find in the next day’s reporting that his popularity has increased.  Is Trump a magician? Maybe. But his magic wand is persuasion.

We’ll also look at how the Democrats are setting their hair on fire every time Trump does something — even when that something is good for America. Is this an example at examples of bad persuasion? Could the Democrats’ persuasion actually work?

Podcast Version

Trapped under a heavy object? Missed the show? Don’t worry—the podcast version will be right here after the show airs.

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