The Art of Persuasion in the Age of Trump | Scott Adams
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Show Summary: This week, we talk with Scott Adams, the creator of the world-famous Dilbert comic strip, and author of Win Bigly: Persuasion in a World Where Facts Don’t Matter, about the field of persuasion: how it works and why Trump is such a master at it.
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Saturdays
10a – 11a: KFIR 720AM (entire Willamette Valley) | Direct Link to KFIR Live Stream
11a – noon: KLBM 1450AM (Union County) | Direct Link to KLBM Live Stream
11a – noon: KBKR 1490AM (Baker County) | Direct Link to SuperTalk Live Stream
7p – 8p: KWRO 630AM (Oregon Coast & Southeastern Oregon) | Direct Link to KWRO Live Stream
Sundays
8a – 9a: KWVR 1340AM (Wallowa County) | Direct Link: KWVR Live Stream
7p – 8p: KAJO 1270AM (Grants Pass/Medford) | Direct Link: KAJO Live Stream
Air Dates: July 14 & 15, 2018 | Scott Adams
This week, we talk with Scott Adams, the creator of Dilbert and author of the New York Times bestselling book, Win Bigly, about the field of persuasion.
We start with Scott’s background, how he learned about the field of persuasion and his training in it. Then we get some understanding persuasion: how it works, why it works, and the barriers to it. Like how people will take entrenched mental positions and things like cognitive dissonance—where people take positions or actions that are contrary to their stated beliefs. Think: “Never Trumpers”
Speaking of Trump, we look at Trump as an example of masterful persuasion. Have you ever wondered how President Trump manages to survive the constant media assaults that would sink any other politician? And not only survive but thrive? It’s all in the persuasion.
How many times, since June of 2015, have the Never Trumpers thought “Ah ha! This is the gaff that will finally take him out!” Only to find in the next day’s reporting that his popularity has increased. Is Trump a magician? Maybe. But his magic wand is persuasion.
We’ll also look at how the Democrats are setting their hair on fire every time Trump does something — even when that something is good for America. Is this an example at examples of bad persuasion? Could the Democrats’ persuasion actually work?
Podcast Version
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Links & Info
- Follow Scott Adams on Twitter: @ScottAdamsSays
- Scott’s book is Win Bigly: Persuasion in a World Where Facts Don’t Matter but you should also check out some of his other books, like How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life.
- It’s expensive to stand up for truth. And backing Trump cost him a ton of speaking engagements. You should check out Scott’s Patreon page.
- Mark’s BizPac Review article on Scott Adams: “‘Dilbert’ creator Scott Adams creates major buzz: ‘Why I switched my endorsement from Clinton to Trump’” (BizPac Review, Sept. 26, 2016